Analysis of the Use of Instagram @Dlhkotajambi as a Campaign Media in Waste Management in Jambi City 2017-2023

Srie Rachma Widya Santoso

doi:10.22437/wn2jcz06

Authors

Srie Rachma Widya Santoso Universitas Jambi Author

DOI:

https://doi.org/10.22437/wn2jcz06

Keywords:

Social Media, Instagram, Waste Management, Jambi City

Abstract

This research aims to analyze the use of Instagram @dlhkotajambi as a campaign medium in waste management in Jambi City. This research uses qualitative methods. The data sources in this study consist of primary and secondary data. Primary data were obtained through in-depth interviews with informants directly involved in managing the social media of the Jambi City Environmental Agency (DLH), as well as through observations of the content uploaded on the Instagram account @dlhkotajambi. Meanwhile, secondary data were obtained from official DLH Jambi City documents, legislation related to waste management, and scientific literature, including books and journals. The findings of this study show that the use of Instagram @dlhkotajambi as a medium for waste management campaigns has been ongoing and demonstrates the commitment of the Jambi City Environmental Agency (DLH) to implementing digital-based public communication. However, the strategy being implemented is still oriented toward information delivery and has not yet fully developed participatory and persuasive approaches that can significantly drive changes in community behavior. Therefore, it is necessary to optimize digital communication strategies through increased interactivity, strengthening community-based collaboration, developing applicable educational content, and innovating in more creative and engaging content packaging.

References

Abidin, S., & Cindoswari, A. R. (2019). Political Branding Ridwan Kamil Pada Masa Kampanye Pilgub Jawa Barat 2018 Melalui Twitter. Commed Jurnal Komunikasi Dan Media, 4(1), 33–48.

Abubakar, I. R., Maniruzzaman, K. M., Dano, U. L., AlShihri, F. S., AlShammari, M. S., Ahmed, S. M. S., Al-Gehlani, W. A., & Alrawaf, T. I. (2022). Environmental Sustainability Impacts of Solid Waste Management Practices in the Global South. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 19, p. 12717). https://doi.org/10.3390/ijerph191912717

Aisha, N. W. (2023). Pengaruh bank sampah terhadap jumlah sampah plastik di Indonesia. Jurnal Alternatif-Jurnal Ilmu Hubungan Internasional, 14(1).

Artaya, I. P., & Purworusmiardi, T. (2019). Efektifitas marketplace dalam meningkatkan konsentrasi pemasaran dan penjualan produk bagi umkm di Jawa Timur. Ekonomi Dan Bisnis, Universitas Narotama Surabaya, 1(10), 34–54. https://doi.org/https://doi.org/10.25139/jmnegara.v7i1.5262

Atmanti, H. D. (2023). Kajian pengelolaan sampah di Indonesia. Pembangunan Berkelanjutan Di Indonesia Dalam Mewujudkan Tujuan Ekonomi Inklusif, 15–27.

Baharuddin, T., Salahudin, S., Sairin, S., Qodir, Z., & Jubba, H. (2021). Kampanye Antikorupsi Kaum Muda melalui Media Sosial Twitter. Jurnal Ilmu Komunikasi, 19(1), 58–77.

Delfanti, A., & Arvidsson, A. (2019). Introduction to digital media. John Wiley & Sons.

Dokhanchi, A., Manian, A., Amiri, M., & Hassanzadeh, A. (2019). Social campaigns on online platforms as a new form of public sphere in digital era: a critical review. Journal of Information Technology Management, 11(3), 81–95. https://doi.org/10.22059/jitm.2019.74303

Dwivedi, Y. K., Rana, N. P., Tajvidi, M., Lal, B., Sahu, G. P., & Gupta, A. (2017). Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature. Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance, 97–106. https://doi.org/10.1145/3047273.3047374

Dzalila, L., & Amalia, D. (2023). Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun@ handmadeshoesby. Da’watuna: Journal of Communication and Islamic Broadcasting, 3(4), 1297–1306. https://doi.org/https://doi.org/10.47467/dawatuna.v3i4.3439

Erkut, B. (2020). From Digital Government to Digital Governance: Are We There Yet? In Sustainability (Vol. 12, Issue 3). https://doi.org/10.3390/su12030860

Farroza, K. S., Yahya, A. A., Ramadhani, A. N., Susilo, G. P., Setiawan, D. D., Gunawan, M. D. R., & Rahmawati, R. (2024). Strategi Komunikasi Politik Pasangan Anies Baswedan dan Muhaimin Iskandar di Instagram@ Ubahbareng untuk Meningkatkan Citra Positif dalam Pemilu 2024. Jurnal Penelitian Inovatif, 4(4), 2349–2362. https://doi.org/https://doi.org/10.54082/jupin.877

Fitri, S. E., & Ferza, R. (2020). Dinamika, Problematika, Dan Implikasi Kebijakan Pengelolaan Sampah Plastik Di Daerah. Jurnal Kebijakan Pembangunan, 15(1), 11–24. https://doi.org/https://doi.org/10.47441/jkp.v15i1.40

Gil-Garcia, J. R., Dawes, S. S., & Pardo, T. A. (2018). Digital government and public management research: finding the crossroads. Public Management Review, 20(5), 633–646. https://doi.org/10.1080/14719037.2017.1327181

Gil-Garcia, J. R., & Flores-Zúñiga, M. Á. (2020). Towards a comprehensive understanding of digital government success: Integrating implementation and adoption factors. Government Information Quarterly, 37(4), 101518. https://doi.org/https://doi.org/10.1016/j.giq.2020.101518

Hilsia, A. O., Naswir, M., & Harmes, H. (2024). Analisis Faktor-Faktor Strategis yang Mempengaruhi Pengelolahan Sampah di Kota Jambi. Jurnal Ilmiah Universitas Batanghari Jambi, 24(3), 2394–2402.

Intyaswati, Drina, Maryani, Eni, Sugiana, Dadang, & Venus, Anter. (2021). Social Media as an Information Source of Political Learning in Online Education. Sage Open, 11(2), 21582440211023180. https://doi.org/10.1177/21582440211023181

Jaeger, P. T., & Bertot, J. C. (2016). Government information librarians: New skills and training for the digital age. In Government Information Management in the 21st Century (pp. 9–22). Routledge.

Janowski, T. (2016). Implementing Sustainable Development Goals with Digital Government – Aspiration-capacity gap. Government Information Quarterly, 33(4), 603–613. https://doi.org/https://doi.org/10.1016/j.giq.2016.12.001

Kaplan, A. M. (2018). Social media, definition, and history. In Encyclopedia of social network analysis and mining (pp. 2662–2665). Springer.

Kaplan, A., & Mazurek, G. (2018). Social media. Handbook of Media Management and Economics, 273–286.

Karim, I. Y., & Yulianita, N. (2021). Peran Instagram@ greenarationid sebagai Media Kampanye Ramah Lingkungan. Jurnal Riset Public Relations, 1(2), 120–129.

Khan, G. F. (2017). Social-Media-Based Government BT -. In G. F. Khan (Ed.), Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere (pp. 7–20). Springer Singapore. https://doi.org/10.1007/978-981-10-2942-4_2

Laestadius, L. (2016). Instagram. In The SAGE handbook of social media research methods (pp. 573–592). Sage Publications Ltd.

Larson, C. U. (1992). The Evoked Rhetorical Vision of Lake Wobegon: A Textual Analysis of “A Prairie Home Companion.” Journal of Radio Studies, 1(1–2), 55–69. https://doi.org/10.1207/s15506843jrs0101-2_7

Leaver, T., Highfield, T., & Abidin, C. (2020). Instagram: Visual social media cultures. John Wiley & Sons.

Liu, J., Li, Q., Gu, W., & Wang, C. (2019). The Impact of Consumption Patterns on the Generation of Municipal Solid Waste in China: Evidences from Provincial Data. In International Journal of Environmental Research and Public Health (Vol. 16, Issue 10, p. 1717). https://doi.org/10.3390/ijerph16101717

Luciana, S., & Nurjanah, N. (2017). Komunikasi persuasif duta lingkungan dalam meningkatkan gaya hidup ramah lingkungan pada program kampung iklim badan lingkungan hidup Kota Pekanbaru. Riau University.

Moreira Aguirre, D. G., Pérez Samaniego, S. J., Altamirano Benítez, V. P., & Marín-Gutiérrez, I. (2019). Citizen Influence in Social Media for Democratization of Communication BT -. In M. Túñez-López, V.-A. Martínez-Fernández, X. López-García, X. Rúas-Araújo, & F. Campos-Freire (Eds.), Communication: Innovation & Quality (pp. 207–228). Springer International Publishing. https://doi.org/10.1007/978-3-319-91860-0_13

Noor, T., Javid, A., Hussain, A., Bukhari, S. M., Ali, W., Akmal, M., & Hussain, S. M. (2020). Types, sources and management of urban wastes. Urban Ecology, 239–263. https://doi.org/https://doi.org/10.1016/B978-0-12-820730-7.00014-8

Putra, K. N., & Raymond, A. (2024). Pengaruh Akun Tiktok Pandawara Group Terhadap Kampanye Pengurangan Sampah Plastik Pada Generasi Z. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 1(8). https://doi.org/https://doi.org/10.5281/zenodo.10898061

Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. Sage publications, Inc.

Russmann, U., & Svensson, J. (2016). Studying Organizations on Instagram. In Information (Vol. 7, Issue 4, p. 58). https://doi.org/10.3390/info7040058

Safko, L., & Brake, D. K. (2009). The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.

Satterthwaite, David. (2009). The implications of population growth and urbanization for climate change. Environment & Urbanization, 21(2), 545–567. https://doi.org/10.1177/0956247809344361

Singh, P., Dwivedi, Y. K., Kahlon, K. S., Sawhney, R. S., Alalwan, A. A., & Rana, N. P. (2020). Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing. Information Systems Frontiers, 22(2), 315–337. https://doi.org/10.1007/s10796-019-09916-y

Sipsn.kemenlh.go.id. (2022). Sistem Informasi Pengelolaan Sampah Nasional. Sipsn.Kemenlh.Go.Id. https://portal-sipsn.kemenlh.go.id/

Song, C., & Lee, J. (2016). Citizens’ Use of Social Media in Government, Perceived Transparency, and Trust in Government. Public Performance & Management Review, 39(2), 430–453. https://doi.org/10.1080/15309576.2015.1108798

Uzuegbunam, C. E. (2020). Digital communication technologies: Concepts, practice and trends. Communication and Media Studies: Multidimensional Perspectives, 513–538.

Venus, A., Intyaswati, D., Ayuningtyas, F., & Lestari, P. (2025). Political participation in the digital age: Impact of influencers and advertising on Generation Z. Cogent Arts & Humanities, 12(1), 2520063. https://doi.org/10.1080/23311983.2025.2520063

Venus, A., Intyaswati, D., & Prihatiningsih, W. (2023). The role of cognitive elaboration in social media political information consumption and persuasion. Cogent Social Sciences, 9(1), 2221430. https://doi.org/10.1080/23311886.2023.2221430

Voukkali, I., Papamichael, I., Loizia, P., & Zorpas, A. A. (2024). Urbanization and solid waste production: prospects and challenges. Environmental Science and Pollution Research, 31(12), 17678–17689. https://doi.org/10.1007/s11356-023-27670-2

Ziraba, A. K., Haregu, T. N., & Mberu, B. (2016). A review and framework for understanding the potential impact of poor solid waste management on health in developing countries. Archives of Public Health, 74(1), 55. https://doi.org/10.1186/s13690-016-0166-4